Review: ‘Engagement Marketing’ by Gail F Goodman

Even though the travel site we’re developing (more on this next week) is a work of passion not profit, I still want to make it as effective as possible. High quality, useful content is the goal – and online engagement is an important part of that. To that end, I’ve been doing some relevant reading, … Continue reading Review: ‘Engagement Marketing’ by Gail F Goodman

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